Donor Acknowledgements: Learning to Say A Better Thank-You


Föreläsare: Adrian Sargeant, Chief Executive of The Philanthropy Centre
Rum: 359
Tid: 11.00 – 11.45

The thank-you letter has the highest recall of any donor communication, higher even than the campaign that preceded it. So why is it that so many organizations do such a lousy job of thanking their supporters? In this session we’ll unveil the results of our most recent study of the thanking process drawing on learning from social psychology from the Hartsook Centre for Sustainable Philanthropy. Should we be thanking our donors for their gift, for the difference they’ve made, for the kind of person they are or for the kind of person they would like to be? How do these approaches make people feel – and is there an optimal point at which to thank to get the experience into long term memory?

Come along and find out!

Den här föreläsningen är på engelska