Nigel Magson & Jessamyn Parker
Föreläsning/Seminar: KPIs or just PIs? Building Metrics to measure your Fundraising Programme
Jessamyn and Nigel work for Adroit Data & Insight, a specialist insight agency, which works extensively but not exclusively in the Not-for-Profit sector. Adroit deliver insight for over a hundred charities each year around the world. We help charities make better decisions through data; this includes data collection and storage, building fundraising metrics, and presenting findings back through deep-dive analysis and reporting.
We will provide a framework approach to developing metrics used to measure fundraising programmes, to help your organisation make informed data driven decisions. The outcome of the session is to share an approach for developing your fundraising metrics, from strategy through to insight.
The seminar will be in English.
Nigel Magson is the CEO for Adroit Data & Insight and has over 30 years experience in the data services industry, developing innovative approaches to systems, data management and insight thinking. Nigel founded Adroit, an insight agency specialising in the not-for-profit sector with offices in the UK and Spain. Adroit runs the IFL Forum INDIGO global benchmarking programme on behalf of major NGOs and work with NGOs globally to develop fundraising metrics, provide fundraising campaign services, and undertake analysis and systems development.
He-founded the UK Insight Special Interest Group for the Institute of Fundraising in 2006, to champion and develop insight skills and application in the sector. In 2014 Nigel was recognised through the Outstanding Contribution Award for his role in developing the group and raising the professional use of insight and analytics in the sector.
Jessamyn Parker is working as a Senior Reporting and Insight Analyst at Adroit. She has over 5 years’ experience in the data, insight, and analytics industry, with a particular interest in storytelling and data visualization. Jessamyn joined Adroit back in 2019 and has since focused on delivering analysis and reporting solutions to help charities around the world make informed, data-led decisions. Jessamyn leads the insight deliverables for the INDIGO Benchmarking Study; a collaborative initiative that allows organisations to compare their fundraising performance to other NGOs at a market and global level. As part of this, Jessamyn helps present up to 20 interactive market webinars, drawing out key market trends across a range of fundraising metrics. For 2023, Jessamyn is leading the re-design of the INDIGO Reporting Suite, with a focus on user experience, clear narrative, and making use of developments in the latest (Power BI) technology.