Developing an ethical compass in fundraising

What drives individual donors’ ethical beliefs of fundraising practices? To what extent do fundraising organisations and fundraisers take these beliefs into account when developing and executing fundraising strategies?

In this ERNOP Science and Society Seminar, Tine Faseur and Tine De Bock from KU Leuven enrich this area of fundraising ethics by presenting their recent work on ethical beliefs of donors and practices by fundraising organisations.

Ethical concerns have always been part of the fundraising profession resulting in an ongoing debate about what ethical fundraising is or might be about. Although fundraising ethics touches upon the relationship between various stakeholders such as the charitable organization, fundraisers, individual donors, beneficiaries, and recruiters, too often this debate is mainly shaped and influenced by fundraisers and thus based on how these fundraisers perceive the other stakeholders’ opinions. For example, the ethical codes that guide organizations’ fundraising practices are mostly developed by and for fundraisers, who decide on how beneficiaries should (not) be portrayed, how donors should (not) be approached, how recruiters should (not) be paid, etc. Is there a need for more research investigating the ethical viewpoint of other relevant stakeholders involved in the ‘fundraising ecosystem’ and why should we care? What would be the implications for practice?

Speakers: Tine Faseur (Department of Marketing, KU Leuven) and Tine de Bock (Department of Marketing, KU Leuven)
Discussant: Charlotte Rydh (European Fundraising Association & Giva Sverige)

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