Legacy Strategy Summit 2022

Legacy Strategy Summit bjuder in till en endagskonferens om de senaste trenderna inom testamentesfrågor

The annual Smee & Ford Legacy Strategy Summit (#LSS22) will take place as a digital event on 14 June 2022. Over the past 5 years, the event has welcomed thousands of legacy fundraising professionals from the UK and over 40 countries to come together and share strategy, best practice, inspiration, and innovation.

This year’s Summit will explore the themes:

  • Recruitment and resource – finding the people & resources to expand your legacy team
  • Understanding your legacy donors – analysing stewardship methods & donor profiling
  • Senior team & internal colleague engagement – a look at internal stakeholder communication & expectation management
  • Local & smaller charity legacy strategies – a focus on what small charities do better in legacies
  • National / international legacy giving awareness – how to benefit from campaigns from home and across the globe
  • Pledger engagement – discuss legacy events, marketing plans, & assessment of current strategies
  • Legal and Administrative – hear the latest updates and techniques from industry experts

The Summit will also provide a space in which to network and share best practice and techniques with colleagues from across the sector.

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