Hello Friend – Donor retention for the win


Föresläsare: Paul Ferris, Head of Digital at Reform Act
Rum: 359
Tid: 14.15-15.00

As the cost of recruiting new donors gets ever higher, it pays to take good care of those you already have. So, what does donor retention look like in Sweden in 2019? We joined over a dozen organisations to find out. The results are… interesting. In this seminar, we present our findings comprehensively for the first time. And, we look internationally at research and best practice of what actually works for increasing donor loyalty. What do you need to do in order to retain your most valuable donors – and what should you avoid at all costs?

Den här föreläsningen är på engelska