Programme 23 march

12:30 – 13:00  Registration

13:00 – 13:30  Welcome & introduction to fundraising and giving in the Nordics
With the help of Charlotte Rydh, Secretary General, Giva Sverige, Kenneth Kamp Butzbach, Secretary General, ISOBRO, Pia Tornikoski, Secretary General, VaLa, and Siri Nodland, Secretary General, Fundraising Norge, we start out this afternoon with an overview of fundraising statistics, giving trends and current issues in the Nordic countries.

Left to right: Charlotte Rydh, Kenneth Kamp Butzbach, Pia Tornikoski and Siri Nodland.

13:30 – 13:50  Opening speech ”
You can’t talk about whales here!”
Greenpeace has been operating as a single Nordic organisation covering Sweden, Denmark, Norway and Finland for over 20 years. Understanding of the national differences, and the synergies, is key for their fundraising, and of course all communication and campaign activities. Mads Flarup Christensen, Executive Director, Greenpeace Nordic will share the benefits, the stumbling blocks, and the lessons of leading fundraising across the region. Mads has a background in Political Science and has been working for Greenpeace for more than 25 years in multiple roles. Started as activist and telefundraiser and later as Campaigns and Communications Director and has been Executive Director since 2008.

Mads Flarup Christensen, Executive Director, Greenpeace Nordic

13:50 – 13:55   Break

13:55 – 14:20  ”Major Donors in the Nordics” 
Johan Wennström, Managing Director at Brakeley Nordic AB, will give a presentation on the growing role of major donors in the Nordic charity sector. Brakeley Nordic is a strategic fundraising consultancy who advise Nordic not for profit organisations to develop fundraising, in particular major gifts. Brakeley has worked in all Nordic countries with clients from different sectors: charities, universities, museums, hospitals, etc. Since 2010, Johan has advised more than thirty organizations on major gift fundraising, for instance WWF (Sweden), Unicef (Norway), Sylva Ry (Finland), Swedish Childhood Cancer foundation (Sweden), Save the Children (Norway), Stockholms stadsmission (Sweden). In 2015, Johan initiated Sweden’s first open training with focus on major gift fundraising.


Johan Wennström, Managing Director at Brakeley Nordic AB

14:20 – 14:25  Break

14:25 – 14:50  A digital fundraising story – past, present and future”
Ina Toften, Director of Communication and Fundraising, has worked for WWF-Norway for 14 years. She has more than 25 years of experience within communication from the NGO- and public sector. In WWF-Norway she was central in establishing Earth Hour as a national campaign before she became Head of Communications and later Head of the Communication and Marketing department. Ina has a major in Mass Communication from the University of Bergen.

During the last couple of years WWF-Norway has been very successful in their digital communication targeting potential monthly donors, so called “faddere”. The key to the success has been using Facebook as the main fundraising platform, utilizing the channel to create engagement for WWF’s cause, which in turn has resulted in a steady increase of monthly donors. Ina, shares her insights into the different factors behind the success story.

Ina Toften, Director of Communication and Fundraising, WWF Norway

14:50 -15:05   Break

15:05 – 15: 30  ”Wefood – all fundraising tools in one!”
ISOBRO’s Secretary General Kenneth Kamp Butzbach talks to Mulle Juul Korsholm about the world’s first supermarket selling only surplus goods and being run by volunteers. Wefood is a unique case on how to combine all fundraising tools in one. Today there are six, soon seven, stores in Denmark and the concept has proven its success. It started with a fundraising campaign centered around charity shares, close cooperation with Danish companies and foundations, a festival and a princess. It’s a story about getting inspiration and establishing a match between the purpose and the idea – creating Engagement.

Mulle Juul Korsholm, Communications Advisor and Chairman of Denmark’s Collection, as well as former Campaign Director at DanChurchAid.

15:30 – 15:35  Break

15:35 – 16:00   ”Corporate Activism and NGO Collaboration: Risks and Opportunities
Sari has more than 20 years of experience in corporate responsibility and sustainability advisory. She has helped her clients in corporate responsibility and sustainability strategies, stakeholder relations, as well as sustainability communications and reporting. In her presentation, she will discuss the current sustainability and responsibility trends, and corporate activism as part of a sustainability strategy. Is there room for collaboration between companies and non-governmental organizations if companies become activists themselves?

Third Rock is a sustainability consultancy based in Helsinki. It serves companies and other organisations to speed up responsible business. One of their most important goals is to make the change towards a carbon neutral circular economy easier.

Sari Kuvaja, Director, Sustainability Services at Third Rock

16:00 – 16:05  Break

16:05 – 16:20  Closing comments
Summarizing thoughts from the afternoon and looking into the future for the possible areas of cooperation to support non-profits and fundraising in the Nordic region.

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