Webinar: Peer-to-peer fundraising

Jillian Stewart

Jillian Stewart kommer till Sverige för att föreläsa på Insamlingsforum, men redan den 23 april kommer hon att hålla en virtuell endagskurs inom sitt kompetensområde peer-to-peer fundraising.

Kursen består av två delar, om du bara kan vara med på en av delarna, scrolla ner för att se separata priser. Inga förkunskaper krävs.

This course consists of two webinars. The price to attend both can be seen to the right, otherwise scroll down for separate prices. No prior knowledge necessary.

10:00 – 12:00 Investing in Peer-to-Peer Fundraising: The BIG difference between success and failure

Curious if peer-to-peer (P2P) fundraising is the right fit for your organization? Or perhaps you’ve been trying it, but it hasn’t quite delivered on your expectations? 

During this session, Jillian Stewart from Peerworks Consulting will reveal the secrets to creating a successful peer-to-peer fundraising event or virtual program at your organization. Jillian will first explain the various types and incredible benefits of peer-to-peer. Then we will take a deep dive into success factors and will share best practices that relate to participant recruitment, activation, optimization and retention.

By the end of this session you’ll know exactly what it takes to invest in P2P and implement it properly…and how to set proper expectations with your staff and advisory board.

Key Learning Outcomes

Understand the different types of P2P fundraising and which ones are best suited to help you reach your goals

Gain a deep understanding of the dynamics affecting participant recruitment and fundraising performance of P2P programs

Learn new consulting models which have been used to optimize some of the world’s top P2P fundraising programs

13:00 – 15:00 How to Analyze and Optimize Peer-to-Peer Fundraising Events and Virtual Campaigns

As R. Buckminster Fuller once said, ”A problem well stated is a problem well on its way to being solved.” For a peer-to-peer fundraising event or virtual campaign, the symptoms of poor performance are usually reflected in low participation, low participant fundraising and/or low retention rates. 

During this workshop, Jillian Stewart from Peerworks Consulting will teach you how to conduct an in-depth analysis of your peer-to-peer program. You’ll learn how to identify the root of what’s causing your program to suffer so you can fix it directly and achieve an even greater ROI.

(Not doing peer-to-peer fundraising yet? No worries. This workshop will help you better understand what it truly means to invest in P2P over time so you can set proper expectations from the start!)

Specifically, during this session, Jillian will share the five different methodologies her team uses when analyzing their clients’ programs–data analysis, surveys, focus groups, staff debriefs and secret shopping. That’s right! You’ll be privy to top secret(!!) agency methodologies! We guarantee you’ll fill your notebooks with practical ideas that you can put into practice at your charity straight away.

You’ll walk away from this session with everything you need to assess (and make the most of) your peer-to-peer event or Campaign so you can optimize revenue performance on your first try or on your next time around. 

Key Learning Outcomes

Walk away from this session with everything you need to assess (and make the most of) your program and raise even more revenue the next time around.

Learn “best practices” for five key assessment methodologies –data analysis, surveys, focus groups, staff debriefs and secret shopping.

See how other charities around the world have applied these methodologies to achieve greater ROI and bigger impact with their peer-to-peer programs

Eventet är på Engelska

Priser för endast ett webinar (för-eller eftermiddag)/ Prices for only one of the webinars (morning or afternoon):

Medlem i Giva Sverige/Members of Giva Sverige: 595 kr

Ideell organisation icke medlem/ Charity (non-member): 795 kr

Företag/Corporate: 995 kr